Jovie is ideal for babies from birth right up until 2 years old. It’s a good choice for any baby, but could be ideal if your baby struggles to digest other formulas.

That’s because the main protein in goat’s milk – A2 beta casein – is the same as in breastmilk (most cow’s milk contains a different protein – A1). This makes Jovie naturally nutritious and easy to absorb. 

Plus – Jovie is designed to keep babies full using only natural lactose and milk fat (and without added extras like starch or maltodextrin). 

Jovie will work well as your baby’s only milk, or to complement breastmilk.

Jovie Stage 2 Goat Milk Formula (800 gr. / 28 oz.)

Organic whole goat milk powder, organic lactose, (milk), organic vegetable oils, (organic sunflower oil, organic rapeseed oil), organic galacto-oligo-saccharides (GOS) (milk), docosahexaenoic acid rich oil (DHA) (fish), arachidonic acid rich oil (AA), MINERALS (calcium carbonate, sodium citrate, magnesium chloride, sodium chloride, ferrous lactate, ferrous sulfate, zinc sulfate, copper sulfate, manganese sulfate, potassium iodide, sodium selenite), VITAMINS (ascorbic acid, dl-alpha-tocopheryl acetate, cholecalciferol, retinol acetate, niacinamide, calcium-d pantothenate, thiamine hydrochloride, pyridoxine hydrochloride, folic acid, riboflavin, phytomenadione, biotin, cobalamine), L-choline-bitartrate, L-cystine, L-tryptophan, L-tyrosine, inositol, L-carnitine L-tartrate

Here’s how we recommend you do it (it’s very similar to any other formula):

1. Sterilize: Use a sterilizer, sterilizing tablets or boiling water.
2. Prep the water: Boil water and cool to room temperature. This can take around 40 minutes – use a thermometer if you want to be sure. Pour half the water you need into the bottle.
3. Add the powder: Use a measuring scoop (you should get one in the box) to measure the right amount of formula powder. Tip it into the bottle.
4. Shake and serve: Shake the bottle, add the rest of the water, and shake again. Now, all you need is a hungry baby…

Keep your baby’s little tummy happy and healthy by following these simple rules:

• Check the expiration date before you use (we only sell formula with at least [x] months left)
• Once you’ve opened the seal on your formula, use it within 3 weeks.
• Prep each bottle fresh, and throw out made-up formula milk after an hour – even if your baby hasn’t drunk much. 
• Don’t use your microwave to heat bottles – this can cause dangerous hot spots (even if you shake)
• Keep formula containers somewhere cool, dark and dry.

Founded in the Netherlands by parents – and  infant nutritionists – Jovie are goat’s milk formula experts. 

They believe that goat’s milk offers the best possible nutrition for babies alongside breastmilk. With less need for processing or added ingredients like palm oil or maltodextrin. 

Certified organic, Jovie uses milk from farms where goats graze freely on grass, and their welfare prioritized (along with the planet).

Jovie is good for babies from birth to 2 years old. It’s particularly good for babies with sensitive tummies, because the proteins in goat’s milk are easier to digest (and more similar to breastmilk) than cow’s milk protein.

Yes. Jovie formulas are certified EU organic. That means you can be 100% sure they’re made without the use of pesticides, hormones or antibiotics, using non-GMO feed.

Jovie comes in 3 different stages. 

Stage 1 is for babies from birth to 6 months. Stage 2 is for 6-12 months. And Stage 3 for 12 months+.

Completely. Jovie are goat’s milk formula specialists, with a team of infant nutrition experts and researchers on board. 

Jovie formulas are certified EU organic, and made with milk from pasture-raised goats. This naturally nutritious milk doesn’t need much processing – it provides all the nutrients your baby needs without added extras like corn syrup or maltodextrin.

Yes! Many parents find their babies get on better with goat’s milk formulas, because the proteins in them are gentler and easier to digest than cow’s milk formulas. 

Plus, Jovie is made using natural farming methods, minimal processing and is EU certified organic.

Organic goat’s and cow’s milk formulas both provide wholesome, complete nutrition. But there is a difference in the proteins. Most cow’s milk contains a protein called A1 beta casein. Goat’s milk (along with human breastmilk and most other animal milks) contains a protein called A2 beta casein. 

A2 protein is easier for many babies to digest – making goat’s milk formulas the ideal alternative for babies who struggle with cow’s milk formula.

It can be – but not always. It depends which components of cow’s milk your baby is allergic to, so we recommend you talk to your doctor.

Yes. Jovie contains DHA and AA – essential fatty acids that are vital to brain and eye development (but missing from some conventional formulas).

Yes. Jovie includes the ideal balance of nutrition – proteins, healthy fats and natural carbs – along with essential vitamins including A, C, D, E K and B-Complex.

It’s a great choice. It contains the A2 milk protein, also found in breastmilk, making it easier to digest for many babies than cow’s milk formulas. 

We ship worldwide within 2-5 business days, however delivery can occasionally take up to 10 days (due to customs procedures). If you’d prefer not to have to think about delivery times, start a subscription – we’ll send your formula automatically so you never run out.

For most customers, yes. Subscriptions give you free shipping on every order, plus a 5% discount (and you can save as much as 30% if you combine with our bundles). 

And since formula is something you need regularly, a subscription means you never have to remember to put in an order. If your baby’s appetite changes (or they get too big for formula), you can change or cancel in minutes in your dashboard.