Tariff changes for US customers: what they are, what they mean and how

Changes to import tariffs on European goods – including formula – are here.

And we know you might be worried this will make your baby’s formula more expensive, or that your orders will be delayed.

Let's be clear: you won't pay increased costs or face shipping delays when you shop with Zen Organic Formula.

What is happening with tariffs?

As of August 29th 2025, all goods imported from the EU are subject to a 15% tariff.
Because we ship from the EU, all formulas in our store are affected (even if they’re made outside the EU).
The 15% tariff applies to orders of any value. The de minimis rule that previously meant tariffs only applied to orders over $800 has been suspended.

But this doesn't mean you'll pay 15% more: we cover the cost of tariffs on every order, no matter the size.

All you need to do is order as usual.
We automatically pay the 15% tariff for you, upfront. No price increase, no delays, no paperwork.
Applies to subscriptions and one-off orders.

Worried that there might be more changes coming? If you’re a subscriber, they won’t affect you.

Set up a subscription, and you’ll get 12 months of formula at today’s prices – guaranteed.
If you have a subscription already, you’ll automatically get today’s price locked-in for another 12 months.

Then you don’t need to pay tariffs – they only apply to our US customers.

Get in touch and we’ll happily answer any questions you have about tariffs, deliveries or subscriptions.